Story of Willing Beauty
The story of Willing Beauty begins with Bella Weems, who, at 14, founded one of the fastest growing social selling companies in history, Origami Owl®. With the help of her mother, Chrissy, the Weems have become experts at helping women of all ages become social entrepreneurs. Their desire to be a global Force For GoodTM and fulfill their mission of motivating women to reach their dreams took on a broader meaning when they met Christy and Willa, another mother-daughter duo who had founded a better-for-you teen skincare line, willaTM.
The Weems immediately knew a partnership between Origami Owl and willa would be a dream come true: combining their keen social selling know-how with Christy and Willa’s skincare expertise would make a difference in the lives of others — not only in the U.S., but around the world. Thus began Willing Beauty.